2020-21 Director of Marketing and Communications
Director of Marketing & Communications
Location: District Administrative Offices
12 Month Position
Starting Salary: $83,231.00
Start Date: April 5, 2021
The job of the Director of Marketing and Communications is to lead the district's marketing, communications, and public relations activities to promote PV as the district of choice that is recognized as a leader in Pre-K through 12 education.
This job reports to the Superintendent
Develop, implement, and evaluate a multi-year marketing plan that: 1) creates and utilizes thoughtful, strategic, and coordinated marketing structures; 2) increases awareness of high academic standards, student-centered specialty programs, innovative teaching and learning, and positive community impact; and 3) increases enrollment by attracting and retaining students.
Proactively exercise initiative and creativity to lead marketing and communication efforts.
Use innovative marketing structures to maximize return on paid, earned, shared, and owned media for specific strategic messaging flow.
Collect, analyze, and present data from a wide variety of sources (e.g. community groups, Board, staff/departments, etc.) for the purpose of improving marketing, communications, and public relations initiatives.
Develop and maintain positive and productive relationships with all stakeholder groups.
Collaborate with stakeholders regarding internal/external communications issues.
Oversee production, publication, and presentation of timely strategic content-specific communications to engage targeted, diverse internal and external stakeholders.
Assume responsibility for overall brand management, including but not limited to developing and implementing a plan for brand awareness and district-wide consistency of use.
Oversee the implementation of district and school websites to promote the district brand and provide current and future customers with essential information.
Provide logistical support for meetings of the Governing Board for the purpose of ensuring adequate coverage of the meeting with appropriate resources.
Ensure the Marketing and Communications Department provides appropriate support in Emergency Response Planning.
Oversee assigned program and/or departmental responsibilities in order to achieve organizational objectives and ensure compliance with legal and financial requirements.
Prepare a wide variety of written or electronic materials such press releases, newsletters, service guides, annual reports, surveys, etc. in order to document activities and issues, convey information, meet compliance requirements, and/or provide supporting materials.
Research and stay abreast of professional practices in the marketing and communications.
Respond to a wide variety of inquiries from staff, outside agencies, community, professional organizations, etc. and provide information and/or refer to appropriate personnel.
Assume responsibility for managing special events as requested by the Superintendent for the purpose of ensuring adequate coverage with appropriate resources.
Ensure the department effectively serves as liaison between the district and media representatives, community organizations and the public for the purpose of: promoting the district, its schools, and its programs; conveying information; publicizing events; and enhancing the relationship of the district and the community.
Supervise and evaluate Marketing and Communications Department staff.
Provide leadership and training to implement district marketing and communication initiatives.
Perform other related duties as assigned for the purpose of ensuring the efficient and effective functioning of the work unit.
Job Requirements: Minimum Qualifications
Skills, Knowledge and Abilities
SKILLS are required to perform multiple, technical tasks with a need to occasionally upgrade skills in order to meet changing job conditions. Specific skill based competencies required to satisfactorily perform the functions of the job include: operating standard office equipment including using a variety of software applications; planning and managing projects; preparing and maintaining accurate records; and possessing strong written and oral communication skills.
KNOWLEDGE is required to perform accounting and budgeting; review and interpret highly technical information, write technical materials, and/or speak persuasively to implement desired actions; and analyze situations to define issues and draw conclusions. Specific knowledge based competencies required to satisfactorily perform the functions of the job include: accounting, pertinent laws, codes, policies, and/or regulations; personnel processes; standard business practices; risk management, program planning and development; concepts of grammar and punctuation; safety practices and procedures; and conflict resolution.
ABILITY is required to schedule a number of activities, meetings, and/or events; routinely gather, collate, and/or classify data. Flexibility is required to work with others in a wide variety of circumstances to analyze data. Ability is also required to work with a significant diversity of individuals and/or groups; work with data of widely varied types and/or purposes; and utilize specific, job-related equipment. Independent problem solving is required to analyze issues and create action plans. Problem solving with data frequently requires independent interpretation of guidelines. Specific ability based competencies required to satisfactorily perform the functions of the job include: adapting to changing work priorities; communicating with diverse groups and individuals; meeting deadlines and schedules; setting priorities; working as part of a team; and working with detailed information/data.
Responsibilities include: working independently under broad organizational guidelines to achieve objectives in the areas supervised; managing a department; utilization of resources from other work units is often required to perform the job's functions.
The usual and customary methods of performing the job's functions require the following physical demands: some lifting, carrying, pushing, and/or pulling, and significant fine finger dexterity. Generally the job requires 80% sitting, 10% walking, and 10% standing. This job is performed in a generally clean and healthy environment.
Experience: Job related experience is required.
Education: Bachelors degree in job-related area.
Required Testing Certificates and Licenses
Continuing Educ./Training Clearances
IVP Fingerprint Clearance Card
FSLA Status: Exempt
Job Contact Information
Tuesday, February 16, 2021 12:00 AM
(Mountain Standard Time)